In the contemporary world, e-commerce has emerged as a key pillar of the digital economy,

bringing about profound transformations in the structures and traditional patterns of business. The

rapid expansion of modern communication technologies and the evolving behavior of consumers

have highlighted the growing need to reconsider the planning and design of commercial activity

centers. This study aims to examine the impact of various dimensions of e-commerce on the

planning and design of such centersFor data analysis, structural equation modeling was conducted

using the Partial Least Squares (PLS) approach via SmartPLS software, which proved to be an

appropriate and reliable method given the characteristics of the collected data. The results of the

analysis revealed that components such as technical quality, functional quality, service perception,

customer satisfaction, and brand image each have a positive and significant impact on the planning

and design of commercial activity centers. Moreover, the validity of the conceptual model was

confirmed through the evaluation of factor loadings and statistical indicators, indicating the

reliability and validity of the measurement tools used.The findings of this research suggest that,

within the context of e-commerce, attention to users’ qualitative and perceptual factors plays a

crucial role in optimizing the design of commercial spaces. This can lead to improved user

experience and enhanced operational efficiency in meeting new customer demands. These insights

can inform the strategies of policymakers, urban designers, and commercial project managers in

developing innovative approaches to planning and design in the digital age.

Keywords: Electronic Commerce (EC)

Customer Satisfaction

Technology

Business Center Planning and

Design