Industrial Innovations

Industrial Innovations

Presenting a Model to Examine Causal Relationships between the Key Criteria of Artificial Intelligence-based Innovation Management using DIMATEL Technique (Case Study: Home Appliances Industry)

Document Type : Original Article

Authors
1 Department of Industrial Engineering, Payame Noor University, Tehran, Iran.
2 Department of Industrial Engineering, Payame Noor University, Responsible, Tehran, Iran.
Abstract
In the present era, artificial intelligence has gained a prominent position in many industrial and manufacturing sectors. In order to achieve a deeper understanding of the application of artificial intelligence in the innovation process, the present study aims to identify the causal and effect factors influencing the artificial intelligence–based innovation management process in the home appliance industry. Data were collected using both library and field methods. In the library method, effective factors were identified through a review of the literature. Subsequently, analysis was conducted using data obtained from a pairwise comparison questionnaire. Twelve experts, including managers and specialists from the home appliance industry, responded to the questionnaires. The collected data were then analyzed using the DEMATEL technique. The results indicate that among the main criteria, process-related and organizational criteria are causal and influential, and they affect the economic criterion. Therefore, in order to reduce costs and achieve economic growth during the innovation process, the aforementioned criteria should be controlled and improved.
Keywords

[1] Gil-Pechuan I, Exposito-Langa M., Tomas-Miquel J. V. International entrepreneurship in SMEs: a study of influencing factors in the textile industry. Int Entrep Manag Jl. 2013;9(1): 45-57.
[2] Ghafari Ashtiani P. Pir Mohammadi F. Organizational Innovation in Small and Medium-sized Enterprises. Tadbir.2008; 199 (33): 28-33. [In Persian]
[3] Walker R. M, Chen J & Aravind D. Management innovation and firm performance: An integration of research findings. Euro Manag J.2015; 33(5): 407-422
[4] Haefner N, Wincent J, ParidaV, Gassmann O. Artificial intelligence and innovation management: A review, framework, and research agenda, Technol Forecast Soc Change. 2021; 162(1): 12392.
[5] Jones J.N, Cope J, Kintz A. Peering into the future of innovation management: As the world changes, innovation professionals consider what the future holds for innovation and innovation management, Res – Tech Manag.2016; 59(4): 49–58.
[6] North D, Smalbone D. The Innovativeness and growth of rural SMEs during the 1900s, Reg stud.2000; 34(2): 57-145.
[7] Siguaw J.A, Simpson P.M. and Enz C.A. Conceptualizing Innovation Orientation: a Framework for Study and Integration of Innovation Research. J Prod Innov Manag.2006; 23 (6): 556-74.
[8] Knight K. E. A Descriptive Model of Intra-Firm Innovation Process. J Manage.1967; 40 (4): 478-96.
[9] Fekri R, Aliahmadi A, Fathian M. Identifying the cause and effect factors of agile NPD process with fuzzy DEMATEL method: the case of Iranian companies, J Intell Manuf. 2009; 20(6): 637-648.
[10] Füller J, Hutter K, Wahl J, Bilgram V, Tekic Z. How AI revolutionizes innovation management – Perceptions and implementation preferences of AI-based innovators, Technol Forecas Soc Change.2022; 178:121598.
[11] Hosseini M, Akhlaqi Meskin, T. Innovation in Business Model Using Big Data Analysis, 13th International Conference on Management and Humanities Research in Iran, Modabar Management Research Institute, Tehran. 2023. [In Persian]
[12] Khaki Z, Babaki Rad A, Khayat Moghadam S.Evaluating the effects of using artificial intelligence on innovation in the insurance industry. Fourth national Conference on Industrial Management and Industrial Engineering, Permanent Secretariat of the Conference in Tehran.2019. Tehran. [In Persian]
[13] Mariani M.M, Machado I, Magrelli V, DwivediY.K. Artificial intelligence in innovation research: A systematic review, conceptual framework, and future research directions, Technovation.2023;122: 102623.
[14] Bouschery S.G, Blazevic V, Piller F. T. Augmenting human innovation teams with artificial intelligence: Exploring transformer-based language models. J Prod Iinnov Manag. 2023; 4(2): 139-153.
[15] Ciampia F, Demi S, Magrini A, Marzi G, Papa A. Exploring the impact of big data analytics capabilities on business model innovation: The mediating role of entrepreneurial orientation. J Bus Res, 2021;123, februrary: 1-13.
[16] Kayser V, Nehrke Band Zubovic D. Data Science as an Innovation Challenge: From Big Data to Value Proposition. Tech Innov Manag Rev.2018; 8(3):18-29.
[17] Zhan Y, Hua Tan,K., Ji G, Chung L, Tseng M. A big data framework for facilitating product innovation processes. Bus Proc Manag J. 2017;23(3):518-536. doi: 10.1108/BPMJ-11-2015-0157
[18] Widayanti R, & Meria L. Business Modeling Innovation Using Artificial Intelligence Technology. Int Transa on EduTech (ITEE). 2023; 2(2):95-104.
[19] Motevaseli S,Tahmasb Kazemi B,Rajabioon M.Artificial intelligencein the factory and its effect on innovative management. J Enterp Dev.2026:19(1):172-198. [In persian]
[20] Molaie A, SAlarnejad A,Salehi moghadam Sh, Investigating the adoption of artificial intelligence on digital resilience and organizational innovateon(case study:Iranian audit organization). J New Res Appro Manag and Account. 2025; 95:1911-1926. [In persian]
[21] O'Cass A, Wetzels M.Contemporary issues and critical challenges on innovation in services. J Prod Innov Manag.2018; 35(5):674-681.
[22] Hutchinson P. Reinventing innovation management: the impact of self- innovating artificial intelligence. IEEE Trans Eng Manag.2021; 68(2): 628–639
[23] Verganti R, Vendraminelli L, Iansiti M. Innovation and design in the age of artificial intelligence. J Prod Innov Manag. 2020;37: 212–227.

  • Receive Date 22 February 2026
  • Revise Date 02 June 2026
  • Accept Date 07 June 2026