نوآوری‌های صنعتی

نوآوری‌های صنعتی

ارزیابی کانال‌های فروش در زنجیره تأمین بادوام با در نظر گرفتن ابعاد اقتصاد چرخشی و انقلاب صنعتی پنجم: مطالعه موردی صنعت روانکار

نوع مقاله : مقاله پژوهشی

نویسندگان
1 گروه مدیریت، واحد رودهن، دانشگاه آزاد اسلامی، رودهن، ایران.
2 گروه مهندسی صنایع، واحد ساری، دانشگاه آزاد اسلامی، ساری، ایران.
3 گروه مهندسی صنایع، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران.
4 گروه مهندسی صنایع، واحد پردیس، دانشگاه آزاد اسلامی، پردیس، ایران.
چکیده
این پژوهش با هدف طراحی یک چارچوب تحلیلی یکپارچه برای ارزیابی و رتبه‌بندی مراکز توزیع و کانال‌های فروش در زنجیره تأمین بادوام صنعت روانکار (مطالعه موردی: شرکت نفت بهران) و با تأکید هم‌زمان بر اقتصاد چرخشی و الزامات انقلاب صنعتی پنجم انجام ‌شده است. روش تحقیق مبتنی بر تصمیم‌گیری چندمعیاره و مدل دومرحله‌ای سناریو محور است. در گام نخست، معیارها بر اساس مرور ادبیات، اسناد صنعتی و نظر خبرگان در شش بعد اصلی استخراج و با بهره‌گیری از روش بهترین–بدترین فازی تصادفی در سه سناریو وزن‌دهی شدند. در گام دوم، گزینه‌ها با استفاده از تاپسیس فازی تصادفی ارزیابی و رتبه‌بندی گردیدند. نتایج نشان داد تاب‌آوری مهم‌ترین بعد ارزیابی است و پس ‌از آن پایداری و چابکی قرار دارند، درحالی‌که دیجیتال‌سازی کمترین وزن را کسب نمود. همچنین انعطاف‌پذیری ظرفیت توزیع و سرعت بازیابی عملیات اثرگذارترین زیرمعیارها بودند. یافته‌های رتبه‌بندی حاکی از برتری مرکز ششم و ضعف عملکرد مرکز سوم است. مقایسه با روش‌های متداول نیز پایداری نتایج و قابلیت اتکای رویکرد پیشنهادی را تأیید می‌کند. این چارچوب ابزاری کاربردی برای تصمیم‌گیری راهبردی در سطح میانی شبکه فراهم می‌آورد.
کلیدواژه‌ها

عنوان مقاله English

Evaluation of Sales Channels in a Viable Supply Chain with Emphasis on Industry 5.0 Requirements: A Case Study of the Lubricant Industry

نویسندگان English

Seyed Mahdi Oladali 1
Hossein Amoozad khalili 2
Zahra Saeidi Mobarakeh 3
Ehsan Momeni 4
1 Department of Management, Ro.C., Islamic Azad University, Roudehen, Iran.
2 Department of Industrial Engineering, Sar.C., Islamic Azad University, Sari, Iran.
3 Department of Industrial Engineering, CT.C., Islamic Azad University, Tehran, Iran.
4 Department of Industrial Engineering, Par.C., Islamic Azad University, Pardis, Iran.
چکیده English

This study aims to develop an integrated analytical framework for evaluating and ranking distribution centers and sales channels within a viable supply chain in the lubricant industry (case study: Behran Oil Company), with simultaneous emphasis on circular economy principles and the requirements of Industry 5.0. The research adopts a multi-criteria decision-making approach within a two-stage scenario-based model. In the first stage, evaluation criteria were identified through literature review, industrial documents, and expert opinions, and categorized into six dimensions. The criteria were then weighted using a stochastic fuzzy Best–Worst Method under three scenarios: optimistic, most likely, and pessimistic. In the second stage, distribution centers and sales channels were assessed and ranked using stochastic fuzzy TOPSIS. The results indicate that resilience is the most significant dimension, followed by sustainability and agility, while digitalization received the lowest weight. Among sub-criteria, distribution capacity flexibility and operational recovery speed were the most influential factors. The ranking results show that Center 6 achieved the highest performance, whereas Center 3 demonstrated the weakest performance. Comparative analysis with conventional methods confirmed the robustness and reliability of the proposed approach. The framework provides a practical tool for strategic decision-making at the mid-network level.

کلیدواژه‌ها English

Viable supply chain
Circular economy
Industry 5.0
Sales channels
Lubricant industry
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