نوآوری‌های صنعتی

نوآوری‌های صنعتی

از پذیرش تا پایداری: تبیین نقش پیش‌آیندهای پذیرش بلاک‌چین در قصد استفاده و عملکرد پایدار در تجارت الکترونیک

نوع مقاله : مقاله پژوهشی

نویسندگان
1 گروه مدیریت صنعتی و فناوری، دانشکده مدیریت و حسابداری، دانشکدگان فارابی، دانشگاه تهران، قم، ایران.
2 گروه مدیریت صنعتی و فناوری، دانشکدگان فارابی، دانشگاه تهران، قم، ایران.
3 گروه حسابداری، مؤسسه آموزش عالی دانشستان، ساوه، ایران.
چکیده
این پژوهش با هدف تبیین پیش‌آیندهای پذیرش فناوری بلاک‌چین و بررسی تأثیر آن بر قصد استفاده و عملکرد پایدار در شرکت‌های فعال در تجارت الکترونیک استان تهران انجام شد. پژوهش از نوع توصیفی-پیمایشی است. جامعه شامل مدیران شرکت‌های فعال در حوزه کسب‌وکارهای الکترونیک در استان تهران (N ≈ 1275) بود؛ نمونه‌ای معادل 295 نفر با استفاده از فرمول کوکران و روش نمونه‌گیری تصادفی ساده انتخاب شد. ابزار تحقیق پرسشنامه‌های استاندارد بود که فرایند بومی‌سازی، روایی محتوایی (CVI) و تحلیل عاملی تأییدی (CFA) بر روی آن انجام گرفت. داده‌ها با استفاده از تحلیل مدل‌یابی معادلات ساختاری مبتنی بر PLS در نرم‌افزار SmartPLS تحلیل شد. صرفه‌جویی در هزینه، امنیت اطلاعات و سهولت استفاده بر سودمندی ادراک‌شده تأثیر مثبت و معنادار داشتند؛ قابلیت ردیابی اطلاعات تأثیر معنادار نداشت. همچنین سودمندی ادراک‌شده بر قصد استفاده و قصد استفاده بر عملکرد پایدار تأثیر مثبت و معناداری داشتند. این پژوهش با ترکیب سازه‌های اقتصادی (صرفه‌جویی هزینه)، فناورانه (امنیت، ردیابی) و شناختی (سودمندی و سهولت ادراک‌شده) چارچوبی عملیاتی برای تصمیم‌گیران سازمانی فراهم می‌کند و ارزش راهبردی بلاک‌چین را در تقویت عملکرد پایدار کسب‌وکارهای الکترونیکی نشان می‌دهد.
کلیدواژه‌ها

عنوان مقاله English

From Adoption to Sustainability: Explaining the Role of Blockchain Adoption Antecedents in Behavioral Intention and Sustainable Performance in E-Commerce

نویسندگان English

Mohammad Reza Fathi 1
Hamed Azari 2
meysam Golzar 3
1 Department of Industrial and Technology Management, Faculty of Management and Accounting, College of Farabi, University of Tehran, Qom, Iran.
2 Department of Industrial and Technology Management, Faculty of Management and Accounting, College of Farabi, University of Tehran, Qom, Iran.
3 Department of Accounting, Daneshstan Institute of Higher Education, Saveh, Iran.
چکیده English

This study aims to explain the antecedents of blockchain technology adoption and examine its impact on usage intention and sustainable performance among companies engaged in e-commerce in Tehran Province. The research employed a descriptive survey design. The population consisted of managers of active e-commerce companies in Tehran Province (N ≈ 1,275), and a sample of 295 respondents was selected using Cochran’s formula and a simple random sampling method. Standardized questionnaires were utilized as the main research instrument, and the localization process, content validity (CVI), and confirmatory factor analysis (CFA) were conducted to ensure reliability and validity. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS software. The results revealed that cost savings, information security, and ease of use had significant positive effects on perceived usefulness, whereas information traceability showed no significant impact. Furthermore, perceived usefulness positively influenced usage intention, and usage intention had a significant positive effect on sustainable performance. By integrating economic (cost savings), technological (security and traceability), and cognitive (perceived usefulness and ease of use) constructs, this study provides an operational framework for organizational decision-makers and highlights the strategic value of blockchain in enhancing the sustainable performance of e-commerce businesses.

کلیدواژه‌ها English

Blockchain technology adoption
Intention to use blockchain technology
Sustainable performance
E-commerce
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دوره 3، شماره 2 - شماره پیاپی 10
تابستان 1404
صفحه 129-142

  • تاریخ دریافت 24 مرداد 1404
  • تاریخ بازنگری 07 آذر 1404
  • تاریخ پذیرش 26 آذر 1404