نوآوری‌های صنعتی

نوآوری‌های صنعتی

طراحی و اعتباریابی مدل سیستم‌های نوآوری برای ارتقای پایداری مناطق در صنعت مواد غذایی: رویکرد معادلات ساختاری–AHP فازی

نوع مقاله : مقاله پژوهشی

نویسندگان
گروه اقتصاد و مدیریت، دانشگاه آزاد اسلامی، شیراز، ایران.
چکیده
هدف اصلی این مطالعه، شناسایی و اولویت‌بندی عوامل مؤثر بر سیستم‌های نوآوری در صنعت مواد غذایی و ارزیابی تأثیر آن‌ها بر پایداری مناطق است. برای دستیابی به این هدف، از روش تحقیق توصیفی- همبستگی و ابزار پرسشنامه استفاده شده است. جامعه آماری شامل اساتید و متخصصان حوزه بازاریابی و نوآوری می‌باشد که به‌طور هدفمند انتخاب‌شده‌اند. در این پژوهش با استفاده از تکنیک‌های تحلیل معادلات ساختاری (SEM) و روش فرایند تحلیل سلسله مراتبی فازی (Fuzzy AHP) تحلیل شده‌اند. تحلیل معادلات ساختاری به بررسی روابط پیچیده متغیرها و روش فازی به ارزیابی دقیق‌تر و تصمیم‌گیری در شرایط عدم قطعیت می‌پردازد. ترکیب این دو روش، نتایج جامع و قابل‌اعتمادی را فراهم می‌آورد. نتایج نشان می‌دهد که عوامل فردی، سازمانی، محیطی و مادی به ترتیب بیشترین تأثیر را بر پایداری مناطق دارند. به‌ویژه، عامل فردی به‌عنوان کلیدی‌ترین عامل شناسایی‌شده است که می‌تواند به بهبود فرآیندهای نوآوری کمک کند. همچنین، اعتبار و روایی مدل استخراج‌شده نشان می‌دهد که این مدل قابلیت استفاده در پژوهش‌های کاربردی و عملی را داراست. با توجه به اهمیت سیستم‌های نوآوری در پایداری مناطق و حمایت از شرکت‌های صنعت مواد غذایی، تاکنون مدلی جامع در حوزه بازاریابی برای این موضوع ارائه نشده است. بنابراین، لازم است مدلی طراحی شود که روابط بین سیستم‌های نوآوری و پایداری را تبیین کند. این مدل می‌تواند به سازمان‌ها در درک بهتر و مدیریت مؤثر پایداری مناطق کمک کند.
کلیدواژه‌ها

عنوان مقاله English

Design and Validation of an Innovation System Model for Enhancing Regional Sustainability in the Food Industry: A SEM-Fuzzy AHP Approach

نویسندگان English

Amanullah Baloch
Hashem Zare
Department of Economics and Management, Islamic Azad University, Shiraz, Iran.
چکیده English

The main objective of this study is to identify and prioritize the various factors affecting innovation systems in the food industry and to assess the impact of innovation system factors on regional sustainability. To achieve this goal, a descriptive-correlational research method was used, employing a structured questionnaire as the primary data collection tool, and the statistical population of this study included professors and experts in innovation who were selected through purposive sampling methods. Data analysis was performed using structural equation modeling (SEM) and fuzzy analytic hierarchy process (Fuzzy AHP) methods. The SEM approach facilitates the examination of complex relationships between variables, while the fuzzy AHP method increases the accuracy of assessments and decision-making in the face of uncertainty. The combination of these two methods provides more comprehensive and reliable insights into the factors affecting innovation systems. The findings show that individual, organizational, environmental, and material factors significantly influence regional sustainability, and individual factors appear as the most important element in enhancing innovation processes. Furthermore, the validity and reliability of the proposed model demonstrate its applicability in both theoretical and practical research fields. Despite the recognized importance of innovation systems in enhancing regional sustainability and supporting food industry companies, there is still a lack of comprehensive models in the marketing field that address this issue. Consequently, it is essential to develop a model that clarifies the relationships between innovation systems and sustainability. Such a model can enable organizations to understand better and effectively manage regional sustainability dynamics. Ultimately, this research contributes to the existing body of knowledge by providing actionable insights that can guide policymakers and industry leaders in fostering innovation-driven sustainable practices in the food sector.

کلیدواژه‌ها English

Construction &‌‌ validation
Innovation systems
Regional sustainability
Sustainability
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  • تاریخ دریافت 11 شهریور 1404
  • تاریخ بازنگری 26 اسفند 1404
  • تاریخ پذیرش 07 اردیبهشت 1405